Design Production Pipeline
Developed a cross-functional production pipeline in order to free the design team from asset production projects and refocus their time on key product design initiatives. The pipeline made project turnaround 50% faster, reduced costs by 80% (saving $1.6MM), and reclaimed 2,000 design hours previously spent on non-design tasks.
Case study is password protected. Request access.
Team Operating Model
In collaboration with leadership and key stakeholders, transformed the Visual Design team from a creative production team, into an multi-disciplinary product design team. Established key programs to increase visibility, accountability, and design quality. These functions reshaped team perception, rebuilt confidence with teams, and drove 50% more completed projects year-over-year.
Case study is password protected. Request access.
Design Globalization System
Established several design localization systems to bring globalized assets to all +300M daily active users. Resulted in reducing design localization time by 98%, enabling the quick deployment of globalized assets to +29 new languages, which directly resulted in adding 300K DAU.
Case study is password protected. Request access.
Snapchat Filter Design
SnapchatFilterDesign.com is an acclaimed design studio and design course for Snapchat Filters, as featured in the LA Times and The Ringer. The Design Studio provides customers with the ability to get their own personalized filter experiences that they can share with their friends and family. The Design Course teaches designers how to design their own filters and earn money freelancing.