Why I Provide a Design Solution Instead of Options
My focus is on crafting the most effective design solution based on the goals of the project. I respect your responsibility as the client to provide the content and goals for the project. Through our preliminary discussions, we will thoroughly define your target audience and what you want the logo to accomplish. This is based on your knowledge and expertise of your industry of business.
As the design professional, it’s my job to use my knowledge and expertise to determine the best course of action for the problem at hand. Not every solution will yield the same results. As a result, I assume the responsibility to pursue the single best concept that will yield the greatest return on your investment. I don’t provide options to clients because I don’t design based on preference; I design solutions based on the client’s target audience and goals. I would be doing you a disservice if I subjected you to choose the logo you’d prefer, and the logo failed to speak to your target audience or solve your goals.
I don’t provide options because I want to provide you with the best solution the first time around. I want to remove the risk involved in investing in design and make you more successful. Feel free to see how I solve design problems this way through my case studies. If you appreciate and seek the value of a professionally designed logo, feel free to contact me about your project – I believe we will work wonderfully together!