A while ago, I designed a Snapchat Community geofilter and was just about to submit it. Before I did, I decided I would record the process to show you how you can submit your own geofilter.
I decided I would hold off on finishing the video so I could show you the review the process as well. So, in the video you’ll also see the review process and the emails you will receive, and how long it will take to get your geofilter reviewed. Check out the show notes below for links and additional information.
Video Show Notes
I designed my geofilter in Adobe Illustrator first, then imported it into Adobe Photoshop. If you already designed your geofilter in Adobe Photoshop, then you’re already in Photoshop ready to export.
If you don’t have your geofilter designed yet, or need help with it. Be sure to sign up at snapchatfilterdesign.com to get a free guide to help you get started.
Import Your Design
As mentioned, if you already have your design in Adobe Photoshop that’s great. If you designed your geofilter in Adobe Illustrator like I did, you’re going to want to import the design.
You’re going to want to import it using File > Open and select your Adobe Illustrator file. The file may be under “Open Recent” like mine was if you previously opened it up in Photoshop.
In the dialog box with import setting that pops up, you will see a section that says “Crop To:” with a dropdown menu. Make sure the “Crop To:” setting is set to “Media Box” otherwise it will crop your artboard that you set in Adobe Illustrator.
Set your width to 1080 pixels and height to 1920 pixels. These should be the dimensions of the artboard you defined in Adobe Illustrator. So, if you did that correctly, when you change either the height or width, the other will change proportionally if your have “Constrain Proportions” icon checked.
Set the pixels-per-inch to 300.
Reviewing the Import
If done correctly, you should see your geofilter in a tall, rectangular box with a checkerboard background. This shows you that you have a transparent background which is a requirement.
Take a final look at it to make sure that it’s exactly as you want to to look before your export and submit to Snapchat.
Export to a .PNG File
After you review it, go to File > Export > Export As… (or Cmd/Ctrl + Option + Shift + W).
You will be brought to an export dialog box. Make sure your geofilter has the checkerboard background.
Make sure your format setting it set to “PNG.” Do not select JPG, GIF, or PNG–8. The PNG format is actually PNG–24 which is what you want to have selected, and what Snapchat geofilters require.
Double-check the width and the height to make sure it’s 1080×1920 pixels.
The file of a geofilter cannot be larger than 300KB.
Once everything looks good, select the “Export…” button in the bottom-right corner, and save it to a place on your computer that you can easily access.
Go to Snapchat’s Submission Page
Go to snapchat.com/geofilters to access the submission page.
You will see an option for Community and On-Demand. Select “Create Now” under Community.
If you want to learn how to submit an On-Demand geofilter, you can watch this video.
You will be brought to a page displaying a few submission guidelines to follow. Select Next.
Create Your Geofence
On the next page, it’s going to ask you whether you want Snapchat to access your location. It has worked for me to select “Don’t Allow” so you can select either one you feel more comfortable with.
Then search your location in the search box in the upper-left corner. Just type the name or address to find it.
Click the plus and minus icons on the left side of the screen to zoom in and out. Click and hold, then drag on the map to pan around to the map.
Once you find the location that you want, click on the “upload image” box on the right side of the screen. Find and choose the geofilter file you exported earlier. Then it will show up provide a preview of what it will look like.
Before you create the geofence, make sure the area you’re targeting is relevant to the geofilter. Snapchat often denies geofilters that are not relevant to the actual area you’re placing your geofence. Only include areas where Snapchatter’s would find the geofilter useful.
Draw your geofence by placing points, by clicking at every change in direction. Do that around the complete area that you want to cover. Finish off the geofence by clicking back on the first point you created. You can edit point by clicking and dragging on them, or remove points by right-clicking on them.
After you complete the geofence, you want to type in your submission notes on the right, underneath the preview of your geofilter. This includes your name email, a box asking “why is this location meaningful to you?” and “additional notes.”
You want to use the “why is this location meaningful to you” section to explain why your geofilter is relevant to the geofence. Use this as an opportunity to explain any visual landmarks that are not apparent when you look on a map.
For example, my geofilter include the Purdue Arc which does not show up on the map. You should explain things like this to Snapchat so they have better idea, and then explain why it is important to the area and the people in that area.
Submitting a Community Event Geofilter
If your geofilter was for a community event, you can uncheck the box that says “This is not an event” and you can set the start and end times for the event.
Agree to Terms
Make sure that the artwork you’re submitting is original artwork that you have created, and then select that check box.
Lastly, check the box that says “I’m not a robot”. Double check everything to make sure it’s how you want it. Then select “Submit”.
After you submit, you will receive two emails. The first, you will receive right after you submit with the subject “Geofilter Submission Successful” with a recap of what you submitted.
After it has been reviewed, you will receive one of two emails. You will receive an email with the subject line, “Geofilter Activated” if your geofilter was accepted. You’ll also see a note saying that geofilters take several hours to appear so to be patient, and possibly restart your app to see it displayed in the area.
You will receive an email with the subject line “Your Geofilter Submission” if you geofilter has been rejected. It won’t provide specific feedback, but the possible reasons yours was rejected, and a link to resubmit.
How Long Does It Take to Get a Community Geofilter Reviewed?
Before the launch of On-Demand geofilters, it took my around 2 weeks to get my geofilter accepted. Since the launch, there has been an increase in geofilter submissions. These are paid geofilters and have priority review status, which have likely pushed community geofilters behind in priority. Also, Community geofilters are worldwide, while On-Demand are only in the US, UK, and Canada for now.
Because there are more community geofilters to be reviewed, and On-Demand geofilters have priority status, the review process for On-Demand geofilters are taking longer.
My Community geofilter for Purdue University submitted on April 17th, 2016 was finally reviewed by May 24th, 2016.
This shows that my geofilter took 5 weeks to get reviewed, as of May 2016.
This can be different from person to person and can change in the future, but this is what I experienced.
Hopefully that helps give you a better idea of how to submit a Community Snapchat geofilter, and how long it will take to get reviewed.
If you’re looking for more information on how to create Snapchat geofilters, be sure to check out snapchatfilterdesign.com for more videos and resources on how to create geofilters that people love to use.