This was a branding project to develop a new museum that was interesting and unique to Sacramento culture. The concept our group came up with and researched was called Recess Capitol. It is an interactive museum for elementary & middle school field trips. It is meant to serve as a compliment to the California State Capitol Museum visit, and to be a fun respite from a dry and informational field trip.
The logo concept is the symbol of the state capitol building formed within the negative space. It’s circular in shape and have arched lines in order to mimic a ball with a playful, bouncy feel. The color scheme represents California state politics: the red represents the color of the California state senate, and the green represents the color of the California state assembly, and the blue represents the democratic process that brings both together. The askew green flag atop the capitol, represents a playful placement mimicking the playful game of capture the flag.
Pork Barrel Buffet Restaurant
As part of the museum project, each individual from the group had to develop their own concept for a restaurant or gift shop that would go with the museum, and then design a logo and mood board for it.
The Pork Barrel Buffet was my concept for a American, Old-Western style restaurant. The word pork barrel is directly referring to the legislative term of additional fiscal appropriations and earmarks to bills in order to swing votes and get them passed. The word and concept lends itself to have simpler homestyle foods that would likely go over better with children, particularly at an age with potential picky eaters.
The Senator Games Exhibit
Lastly for the museum, each individual from the group had to develop their own concept for a potential exhibit. Since Recess Capitol is intended to be interactive and focused around games, my concept was The Senator Games. This is playing off of the concept of The Hunger Games novel, and merging it with the concept of the legislation process.
It’s a two-team game of tag, geared towards helping students understand the complexities of getting legislation passed.
The main goal of the game is sway more individuals to your team, and the team with the most players on their side either defeats or approves the bill at hand. As in the Hunger Games, valuable resources are scattered around the arena. However, rather than the resources being weapons, the resources are actually legislative incentives that can be used to lure players to switch sides.
Although, there are winners and losers, the game is simultaneously based on points. The members of the winning team are awarded the lion share of points. In order to demonstrate conflicts of interest in legislation, players also earn individual points based on their performance.
The personal points are tied to serving their constituents in their home district with specific initiatives, serving lobbyists, and collecting point incentives that benefit themselves personally. This demonstrates how individuals have the choice to prioritize their party, constituents, or personal incentives.
You get bonus points for sticking with your original team if your team wins, as well as if you’re able to serve your constituents in the process. Each players points can be be used to redeem prizes after the game.