Gentwo is a group branding project to create a new company and provide a brand system for it. This is the brand video for Gentwo. Gentwo is a subscription sock company centered around four lines of socks, where the customer can mix and match to the needs of their subscription: Kids, Business, Casual, and Athletics.
This video is a part of a focused marketing effort to attract individuals who would be initially interested in subscribing to Gentwo for the Athletics line of socks.
As with each of our lines, we plan to capture the attention of each potential customer through a single main interest, by marketing each line separately. However, then once the customer is brought in initially, the other three lines are there to support the other aspects of an active lifestyle, if they so chose to add those lines to their subscription.
My main role in the group was to head the brand video, through art direction and creating a system for video content. Defining these video elements are used to help assist in the consistent implementation of the brand through marketing and sales videos.
Brand Strategy: Jimmy Truong, Kenny Ma, Kayla Striegel, Dane Gonzalez
Starring: Dane Gonzalez
Filming: Kenny Ma, Dane Gonzalez, Jimmy Truong
Editing & Effects: Dane Gonzalez
Music Production: Dane Gonzalez
Physical Prop Design: Kenny Ma, Jimmy Truong
Mobile App Design: Kayla Striegel