The goal of this project was to create a campaign around the 2016 Festival of New American Music at Sacramento State to promote on the campus and broader Sacramento. The needs for this event were a poster, postcard, and handheld schedule design in order to promote the event on the campus and broader Sacramento area. The concept would then be adapted to 4 digital signs at different scales and dimensions.
The communication words for this campaign were: refreshing, effervescent, bubbly, and rejuvenating. The purple background creates a calming and rejuvenating feel. The teal circular forms create the bubbly, effervescent feel. The pink lines scattered among the piece adds the bit of edge, and contrast in form that makes the piece refreshing.