The goal of this t-shirt design was to contradict the cliché idea of “cute.” I attempted to convey an ominous feel by using an angular blackletter lettering style. I started more loose in my sketches, and slowly refined it to make it more harsh.
Then I started with some emoji-type icons as a base exploration for the “Cute Vibes Only” t-shirt. I then juxtaposed the characteristics as well to match the ominous lettering.
I created them with a monoline border to evoke a sense of emptiness. This attempt at ominous icons was followed by an 8-sided heart, a spiky rose, and a pointed star shimmer.