If you’re planning on creating a Snapchat Geofilter, you may be wondering whether you should submit a Community Geofilter or an On-Demand Geofilter.
Each Geofilter and situation is different. So, it’s important to know the differences and benefits of each. Then you should be able to decide which one is the best for your situation.
How to Tell If a Community Geofilter is Right for You
A Community Geofilter is free to submit for a public community or event. Examples of community Geofilters are a city, town, public place, park, or school.
Community Geofilters can also be used for a public event. There’s an option in the submission process to make the Geofilter only last for a specific amount of time.
Community Geofilters must be designed to be relevant to the area, and to be something the general Snapchatter would use.
Long, Strict Review Process
Although free, Community Geofilters come at the expense of a longer review process. Aside from events, Community Geofilters are permanent. They’re always available in a specific area, which is why Community Geofilters are generally harder to get accepted.
Since Community Geofilters are permanent, they must closely follow Snapchat’s submission guidelines. It’s not uncommon for a Community Geofilter to be rejected once or twice before being accepted.
Community Geofilters can take anywhere from several days to a few weeks to be reviewed. From my experience, it takes a couple weeks on average from submitting to it actually becoming live.
Can’t Be Personal or Promotional
Additionally, Community Geofilters also can’t be used for personal or promotional purposes—only On-Demand Geofilters can.
If you want to create a Geofilter for a community or public event, then go with a Community Geofilter. But, keep in mind that some communities, events, and organizations—especially exclusive ones—might be considered personal or promotional by Snapchat.
So, if you believe your Geofilter might be verging into personal or promotional, it might be best to submit it as an On-Demand Geofilter. This is especially true if you have a Geofilter that is for a time-sensitive event.
By submitting it as an On-Demand Geofilter, you’ll save time from waiting for submission results. You’ll also avoid it potentially getting rejected for it not following submission guidelines.
How to Tell If an On-Demand Geofilter is Right for You
On-Demand Geofilters are paid, temporary Geofilters that can be used for personal or promotional purposes.
On-Demand Geofilters are fairly affordable, with the price starting as low as $5 for one hour and 20,000 square feet. They also come with a few extra perks, including next-day review, usage metrics, and more freedom in personal and promotional messages.
On-Demand Geofilters are limited to 30 days in duration, and 5,000,000 square feet in space. The price is calculated based on the amount of square feet the Geofilter covers and the amount of time it’s displayed for. The prices increases in proportion to increases in space and time.
Within On-Demand Geofilters, there are two geofilter types: a personal geofilter and a business geofilter. Personal Geofilters can be used for personal events, such as birthday parties. However, these cannot have promotional messaging in them.
The second option is a Business Geofilter. Much like a Personal Geofilter, it costs the same and has the same features, but Business Geofilters are allowed to include promotional messaging, branding, and logos.
Business Geofilters are required to provide a business name to Snapchat. The business name will be shown next to text that reads “Sponsored by (your business name)” when the user swipes onto it. This let’s the user know that the Geofilter is not provided by Snapchat or a personal Geofilter, but rather promoted by you.
Another benefit of On-Demand Geofilters are the usage metrics. You’re provided with a dashboard that includes the stats and history of all your On-Demand geofilters. With an On-Demand Geofilter, you’re able to see how many times your geofilter was used and viewed.
Quick and Easy Review Process
Lastly, is the review process. On-Demand Geofilters are temporary and purchased, which allows Snapchat to be less strict with them in the review process. As a result, On-Demand Geofilters are much easier to be accepted than Community Geofilters.
It’s common for carefully designed Community Geofilters to be rejected once or twice before getting accepted. While at it’s rare for a carefully designed On-Demand Geofilter to be rejected at all.
On-Demand Geofilters are reviewed the next business day, and you’ll get prompt email response on its status. This may be important to you if you’re creating a Geofilter for a time-sensitive event, especially when compared to the Community Geofilter review process.
Choosing the Right One
Now that you know the differences and benefits of each, it’s up to you to decide.
You now should be able to determine which one is best for you and your situation, and for the future Geofilters that you create.
If you’re getting ready to create your geofilter, then stay tuned—Next week, I’ll be covering what you should know before designing your geofilter!
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